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692% Revenue Growth!
69% Less Cost Per Result
69% Less Cost Per Result
This was a combination of using a more AI-focused audience-targeting strategy and server-side conversion measurement.
Even allowing for seasonality, the results speak for themselves!
69% Less Cost Per Result
69% Less Cost Per Result
69% Less Cost Per Result
Using the server-side API allows the AI to target prospects more efficiently.
This, in turn, improves the conversion rate so you get a reduction in the cost per result.
320% Increase in ROAS
69% Less Cost Per Result
Meta Server-Side Pixel
The return on ad spend (ROAS) was nearly three times the required target!
Again, this was a knock-on effect of the lower cost-per-result and improvements in ad delivery efficiency.
Meta Server-Side Pixel
Meta Server-Side Pixel
Meta Server-Side Pixel
Integrating future-proof, GDPR-compliant measurement has given the team the data insights they need to make more effective strategic decisions.
Product Catalogue API
Meta Server-Side Pixel
Advanced Reporting API
Synchronising the Shopify inventory with Facebook Ads means that prospects are always engaging with in-stock products.
Advanced Reporting API
Meta Server-Side Pixel
Advanced Reporting API
Fully customisable, API-integrated reports are automatically sent to the client on a weekly and monthly basis.
1003% Revenue Growth YOY!
89% Less Cost Per Conversion
89% Less Cost Per Conversion
The account relied heavily on standard Google Shopping and text ads so wasn’t prospecting for new buyers effectively. I designed a new approach using Performance Max, customer signals, and the new Search Themes system. There was an immediate improvement in account performance and the results speak for themselves.
89% Less Cost Per Conversion
89% Less Cost Per Conversion
89% Less Cost Per Conversion
Since we are now using AI rather than old-school keywords, I was able to target engaged shoppers more cost-effectively which led to a massive 89% reduction in the cost per conversion.
310% Increase in ROAS
89% Less Cost Per Conversion
310% Increase in ROAS
The initial ROAS target was too high for this market and suppressed the conversion rate. I sacrificed some ROAS for Revenue which is a more sustainable long-term strategy. This, along with more efficient targeting and creative improvements, led to huge gains in a matter of weeks.
15% Increase in AOV
Google Shopping Feed Management
310% Increase in ROAS
Because Performance Max is generally better at finding in-market shoppers at the lower end of the funnel, the AOV tends to increase. This usually improves ROAS.
Google Shopping Feed Management
Google Shopping Feed Management
Google Shopping Feed Management
I’ve turned many Google Ads campaigns around by optimising the product feed even before making any changes to the ad account.
Continuous data quality management is just as important as Google Ads account management.
Advanced Reporting API
Google Shopping Feed Management
Google Shopping Feed Management
Fully customisable, API-integrated reports are automatically sent to the client on a weekly and monthly basis.
