Wishing you a Merry Christmas and all the best for 2025!
Wishing you a Merry Christmas and all the best for 2025!
I have a long and successful history with Outdoor Toys dating back to 2014 so was thrilled when they hired me again in February 2024.
Now under new ownership and on the Shopify platform, I was tasked with improving and expanding their existing Facebook Ads strategy before their first seasonal peak of the year.
After an initial requirements-gathering consultation, I crafted a cutting-edge strategy and workflow that received positive feedback from the management team which I immediately set in motion.
In just a matter of weeks, I introduced an innovative, AI-focused ad strategy that immediately yielded remarkable growth, demonstrating the potential for continued success in my Facebook advertising initiatives.
692% Increase in Revenue ✔️
69% Less Cost per Result ✔️
320% Increase in ROAS ✔️
Pixel API integration for server-side measurement ✔️
Automated product catalogue synchronisation ✔️
This was a combination of using a more AI-focused audience-targeting strategy and server-side conversion measurement.
Even allowing for seasonality, the results speak for themselves!
Using the server-side API allows the AI to target prospects more efficiently.
This, in turn, improves the conversion rate so you get a reduction in the cost per result.
The return on ad spend (ROAS) was nearly three times the required target!
Again, this was a knock-on effect of the lower cost-per-result and improvements in ad delivery efficiency.
Integrating future-proof, GDPR-compliant measurement has given the team the data insights they need to make more effective strategic decisions.
Synchronising the Shopify inventory with Facebook Ads means that prospects are always engaging with in-stock products.
Fully customisable, API-integrated reports are automatically sent to the client on a weekly and monthly basis.
E Tenys, Outdoor Toys Ltd
Founded in 2010, Simply Baby is a nursery specialist that stocks prams, pushchairs and baby travel systems from leading high-street brands.
Having grown frustrated with the lack of real results from several marketing agencies, they asked for my help in April 2024.
After an initial requirements gathering session, I conducted an in-depth 15-page audit and strategy which was very well received.
After implementation, the immediate and substantial improvement in results led to further investment in Google Ads and an extensive Meta Ads ad campaign rollout.
1003% Increase in Revenue✔️
89% Reduction in Cost Per Conversion✔️
310% Increase in ROAS ✔️
15% Increase in AOV✔️
Google Shopping Feed Management ✔️
The account relied heavily on standard Google Shopping and text ads so wasn’t prospecting for new buyers effectively. I designed a new approach using Performance Max, customer signals, and the new Search Themes system. There was an immediate improvement in account performance and the results speak for themselves.
Since we are now using AI rather than old-school keywords, I was able to target engaged shoppers more cost-effectively which led to a massive 89% reduction in the cost per conversion.
The initial ROAS target was too high for this market and suppressed the conversion rate. I sacrificed some ROAS for Revenue which is a more sustainable long-term strategy. This, along with more efficient targeting and creative improvements, led to huge gains in a matter of weeks.
Because Performance Max is generally better at finding in-market shoppers at the lower end of the funnel, the AOV tends to increase. This usually improves ROAS.
I’ve turned many Google Ads campaigns around by optimising the product feed even before making any changes to the ad account.
Continuous data quality management is just as important as Google Ads account management.
Fully customisable, API-integrated reports are automatically sent to the client on a weekly and monthly basis.
Micheal Cummings, MD, Simply Baby Ltd
In the meantime, please get in touch and I will happily take you through my many success stories and provide excellent testimonials.