E Tenys, Outdoor Toys Ltd
Since its creation in 2007, the history of Meta/Facebook Ads reflects a continual effort to enhance targeting capabilities, user engagement, and the overall effectiveness of advertising on the platform.
Meta Ads, formerly known as Facebook Ads, is Meta’s targeted advertising platform. Ads can appear in Facebook’s Feed, Facebook Messenger, and non-Facebook apps and websites within the Meta ecosystem such as Instagram.
They come in a variety of formats including single images, videos, slideshows, collection ads, and more. The recent inclusion of the advantage plus format has made Meta Ads a serious player for advertisers due to its sophisticated AI-powered behavioural targeting. It's particularly effective when used alongside Google Ads & Shopping.
Facebook Ads isn’t search-based like Google Ads. It uses AI and user signals to identify shoppers and prospects.
I will design, implement, and manage a ground-up strategy based on your objectives.
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