"I don't just understand the algorithms, I understand the bottom line!"

Microsoft Ads, formerly Bing Ads, is a lower-cost alternative to Google Ads. Revenue tends to be lower because Microsoft Ads has a much smaller market share. However, if you have tight margins, Microsoft Ads can be a viable option because of the lower cost of sale.

• Microsoft Ads & Shopping Management Services from £600 plus 10% of media spend PCM.